THE SENDURL RESOURCE LIBRARY
Link Tracking & QR Guides
Understand links, attribution and the numbers behind a campaign.
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34 resources · Page 1 of 2
- Link Tracking & QR Guides
Clicks Over Time: Reading SendURL's Analytics Charts
How SendURL's Analytics page charts clicks for a folder or one link, what each date range and number means, and how fresh the data is.
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SendURL Slug Rules: Length, Characters and Case
The rules for SendURL slugs: random five or six characters, or a custom slug of up to 256 letters, digits, hyphens and underscores, minus reserved words.
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How to Measure Click-Through Rate on a Link (+ Benchmarks)
CTR is clicks divided by impressions. The hard part is the denominator: which number to use for email, social, ads, QR codes and chat, and which benchmarks hold up.
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Link Analytics vs Google Analytics: Why the Numbers Differ
A short link counts clicks at the redirect; Google Analytics counts sessions on your site. What each one sees, and why the two numbers rarely match.
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Expiring Links: Make a Short Link Stop at a Set Time
Set a date and time for a short link to stop redirecting, and learn how the per-link visit limit works, what visitors see, and how to extend an expiry.
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Free URL Shortener API: Keys, Endpoints, Pagination
How to create a SendURL API key, choose workspace or folder access, call the REST API for links and clicks, and page through results with cursors.
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Everything SendURL Does: A Tour of Every Feature
A map of every SendURL feature, from slugs and QR codes to expiry, passwords, folders and the REST API, with a full guide for each one.
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Are Short Links Safe? How to Check One Before Clicking
A short link is as safe as the page it hides. How to see where one goes before you open it, check a QR code, and send short links people trust.
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Use Click Country and Device Data to Target Campaigns
What a click's country and device can tell you, where they mislead, and how to turn them into targeting, timing and landing-page decisions.
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How to Shorten a UTM Link Without Losing Tracking
To shorten a UTM link, build the full tagged URL first and shorten that. The UTMs live in the destination, so they arrive intact. Tags added to the short link itself are not passed on.
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What SendURL Records for Every Click (and What It Doesn't)
Country, device, browser, OS, referrer and user agent: every field SendURL records for a click, where it comes from, and its limits.
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Folders and Workspaces: Organize Your Short Links
Every SendURL account has a workspace with a Default folder. How folders keep links apart, why the console shows one at a time, and how link limits count.
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What an approximate unique visitor means in link analytics
SendURL's Unique visitors is an approximate count of distinct visitors within the selected reporting scope, It is useful context, not a count of verified people or named customers.
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Why editing a destination can change SendURL’s UTM grouping
SendURL groups requests using source, medium and campaign from each link’s current stored destination. The grouping is not a per-click archive of the UTM values that existed when somebody followed the route.
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Why tag shares can add up to more than 100 percent
A link can carry several tags, so its requests can contribute to several tag totals. Read tag shares as overlapping labels within the selected scope, not as mutually exclusive pieces of a funnel.
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A password does not make a custom link preview private
A custom preview and a password form serve different audiences. Keep the preview suitable for public sharing because a recognized social or chat unfurler can receive it before a human visitor reaches the password gate.
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Why an A/B traffic split does not exactly match its weights
Weights describe how eligible visitors are allocated, not a promise that every short reporting window will contain matching request totals. Sticky browsers, repeat requests, device targets and scope all affect what you observe.
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Understand the web fallback behind a mobile app short link
A mobile target is an additional route choice, not a replacement for maintaining the stored web destination. Desktop contexts, recognized bots and some tablet modes still use that web fallback.
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What changes in QR artwork when an account changes plan
Free organization QR downloads carry the SendURL mark and allow styling on one link. Pro+ removes that mark and allows styling across links; an account change does not repaint artwork that has already been exported or printed.
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What verifies a branded short domain
A branded short hostname needs routing, DNS ownership evidence and an active serving status. A CNAME alone does not establish that the right organization owns or can serve the requested hostname.
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Why a branded short domain is still waiting after a DNS change
A pending domain can reflect an unresolved routing record, ownership check or certificate state. Read the reported check before changing more DNS; an uncertain state is not a reason to delete a live domain record.
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What happens to old QR links when a domain is removed
Removing a short domain can stop its attached routes. Re-adding the same hostname does not automatically reconnect old links, so review surviving printed and digital placements before treating removal as cleanup.
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Give a printed QR code a useful readable fallback
A readable address gives the customer another way to reach the promised resource when scanning is unavailable or inconvenient. Choose and test that address as carefully as the QR artwork itself.
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Why a longer URL makes a QR code denser
More encoded data can require a larger QR version and more modules. At a fixed print width, those modules become smaller; shorten the payload only through a route you can maintain, then verify a physical proof.
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