Guides.Link tracking, UTM, social media and QR codes
Four handbooks on tracking the links you share: how to count the clicks, tag them for analytics, and read what they tell you.
Link tracking handbook
Count the clicks on every link and read what they say: when they came, from which country, device and referrer, and what to change next.
- A/B Test With Short Links: One Link per Variant · 10 min read
- Find Your Best Time to Post From Link Click Data · 10 min read
- Bot Clicks and Link Previews: Why Your Click Count Is High · 10 min read
- URL Shortener API in Python: Create Links, Export Clicks · 22 min read
- Can You See Who Clicked Your Link? What Click Data Shows · 10 min read
UTM handbook
Tag links so Google Analytics files each visit under the right source, medium and campaign, and name the tags so the reports stay clean.
- GA4 Unassigned Traffic From UTMs: Causes and Fixes · 13 min read
- UTM Naming Convention: Rules, Allowed Values and a Template · 14 min read
QR & print handbook
Put short links on paper: QR codes that count scans apart from clicks, print sizes that scan, and slugs people can type.
Social media handbook
Track the links in posts, bios, stories and ads on Instagram, TikTok, LinkedIn, WhatsApp and SMS, and see which channel sends the clicks.