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Free link tools

Ten free tools for the links you share: tag them, check where they go, make and read QR codes, and work out what the clicks mean. Most run entirely in your browser, and none needs an account.

Campaign links

Tag the links you share so GA4 knows where each visit came from.

  • UTM builder

    Add UTM tags to a URL, see which GA4 channel the visit lands in, and shorten it.

  • Bulk UTM builder

    Tag a whole list of URLs at once, with a CSV in and a CSV out.

QR codes

Make a code for print, or read one before you open it.

  • QR code generator

    Make a QR code for any link or text and download it as PNG or SVG.

  • QR code scanner

    Read a QR code from a photo or screenshot and see where its link goes.

Check a link

See where a link goes, how it looks when shared, and what it carries.

  • Redirect checker

    Follow every hop a link takes, with each status code, and see if your UTM tags survive.

  • Link preview checker

    See the card your link gets in WhatsApp, iMessage, Slack, LinkedIn and X.

  • URL cleaner

    Remove fbclid, gclid, utm_ and other tracking from a link before you share it.

Calculators

Work out what the clicks mean, and what a text message costs.

  • CTR calculator

    Work out a click-through rate, with the right number to divide by for each channel.

  • A/B test calculator

    Find out if one version really got more clicks, or how many people you need.

  • SMS character counter

    Count characters and segments as you type, and see what a link costs.