URL cleaner: remove tracking from a link

Paste a link and the URL cleaner removes its tracking parameters (utm_*, fbclid, gclid, si, igsh and others), keeping the parts the page needs to load, so you can share it clean. No sign-up.

Cleaning happens in your browser; shortening sends the link to SendURL.

Paste a link (or several, one per line)

The clean link appears as you paste, with what was removed.

Options

Keep campaign tags (utm_*)Remove only click, share and email IDs. For your own campaign links.Remove every query parameterEverything after the ?, except names under Always keep. Can break search pages and video start times: open the result once.

Also remove

Always keep

Parameter names, separated by commas. End one with * to match a prefix, like pk_*.

Clean link

Paste a link to see it without tracking parameters.

Parameter list checked against its sources on 15 October 2026

What tracking parameters are

The part of a link after the ? is its query string: name=value pairs joined by &. Some pairs choose what the page shows, like YouTube's v=. Others only record how you got there: the campaign (utm_source), the ad you tapped (gclid, fbclid), the email you were sent (mc_eid, _hsenc) or the Share button that made the link (si). The cleaner removes the second kind and keeps the rest exactly as it was, #fragment included. Short names such as si, t and ref are removed only on the site known to add them, because elsewhere the page may need them.

When to remove them, and when not to

Remove them before you share a link you were sent: email IDs such as mc_eid (Mailchimp) and mkt_tok (Marketo) are made for one recipient, so a forwarded link can record other people's visits as yours. Keep them on your own campaign links: the utm_ tags are how GA4 tells your newsletter from your Instagram bio. Tag your own links instead with the UTM builder; the guide to what UTM parameters do covers each tag. If you clean a link of yours that carries an ad click ID, turn on Keep campaign tags.

Two limits. Removing parameters doesn't stop the site from measuring the visit with cookies, its own analytics or the referrer. And a short link hides its parameters until it redirects: the redirect checker shows the full address it lands on, which you can then paste here. Affiliate tags, such as Amazon's tag=, decide who is paid rather than track you, so they stay unless you add them under Also remove.

What each tracking parameter is

The 101 names and prefixes the cleaner removes. Each meaning comes from the vendor's own documentation where there is one, and otherwise from the ClearURLs rules, an open list kept for the ClearURLs browser extension. Where nobody documents what a parameter holds, the table says so. Names ending in * are prefixes.

Tracking parameters the URL cleaner removes: who adds each, what it identifies, and whether it is safe to remove
Parameter	Who adds it	What it identifies	Safe to remove?	Source
Campaign tags
utm_*	campaign tag. Whoever made the link, for Google Analytics and most other analytics tools.	The campaign, source and medium the link's owner chose.	Yes, from someone else's link. Keep it on your own campaign links.	Google
mtm_*	Matomo campaign tag. Whoever made the link, for Matomo analytics.	The campaign, source and medium the link's owner chose.	Yes, from someone else's link. Keep it on your own campaign links.	ClearURLs
s_cid	Adobe Analytics campaign code. Whoever made the link, for Adobe Analytics.	The campaign, source and medium the link's owner chose.	Yes, from someone else's link. Keep it on your own campaign links.	ClearURLs
Ad and search click IDs
gclid	Google Ads click ID. Google Ads auto-tagging, on every ad click.	One ad or listing click, so a later sign-up or sale can be matched to it.	Yes.	Google
gbraid	Google Ads click ID (iOS apps). Google Ads auto-tagging, on iOS clicks that lead to an app.	One ad or listing click, so a later sign-up or sale can be matched to it.	Yes.	Google
wbraid	Google Ads click ID (iOS web). Google Ads auto-tagging, on iOS clicks from an app to the web.	One ad or listing click, so a later sign-up or sale can be matched to it.	Yes.	Google
dclid	Google display ad click ID. Campaign Manager 360 and Display & Video 360.	One ad or listing click, so a later sign-up or sale can be matched to it.	Yes.	Google
srsltid	Google Shopping result ID. Google Merchant Center auto-tagging, on clicks from free product listings.	One ad or listing click, so a later sign-up or sale can be matched to it.	Yes.	Google
fbclid	Facebook click ID. Meta, on links clicked in Facebook, Instagram and their ads.	One ad or listing click, so a later sign-up or sale can be matched to it.	Yes.	Meta
msclkid	Microsoft Ads click ID. Microsoft Advertising (Bing ads) auto-tagging.	One ad or listing click, so a later sign-up or sale can be matched to it.	Yes.	Microsoft
ttclid	TikTok ad click ID. TikTok, on ad clicks.	One ad or listing click, so a later sign-up or sale can be matched to it.	Yes.	TikTok
twclid	X (Twitter) ad click ID. X, on ad clicks.	One ad or listing click, so a later sign-up or sale can be matched to it.	Yes.	ClearURLs
li_fat_id	LinkedIn ad click ID. LinkedIn, on ad clicks with enhanced conversion tracking.	One ad or listing click, so a later sign-up or sale can be matched to it.	Yes.	LinkedIn
yclid	Yandex ad click ID. Yandex Direct, on ad clicks.	One ad or listing click, so a later sign-up or sale can be matched to it.	Yes.	Yandex
_openstat	Openstat ad tag. Yandex Direct and other Russian ad networks.	One ad or listing click, so a later sign-up or sale can be matched to it.	Yes.	Yandex
Email and marketing tools
mc_cid	Mailchimp campaign ID. Mailchimp, on links in its emails.	The email or campaign the click came from.	Yes.	ClearURLs
mc_eid	Mailchimp subscriber ID. Mailchimp, on links in its emails; it identifies the recipient.	The person the email was sent to.	Yes.	ClearURLs
_hsenc	HubSpot contact ID. HubSpot, on links in its emails; it identifies the recipient.	The person the email was sent to.	Yes.	Brave
_hsmi	HubSpot email ID. HubSpot, on links in its emails.	The email or campaign the click came from.	Yes.	Brave
__hstc	HubSpot visitor cookie. HubSpot, when it carries its cookie from one of your domains to another.	The email or campaign the click came from.	Yes.	Brave
__hssc	HubSpot session cookie. HubSpot, across domains.	The email or campaign the click came from.	Yes.	Brave
__hsfp	HubSpot fingerprint. HubSpot, across domains.	The email or campaign the click came from.	Yes.	Brave
hsctatracking	HubSpot button tracking. HubSpot calls-to-action.	The email or campaign the click came from.	Yes.	Brave
mkt_tok	Marketo recipient token. Marketo (Adobe), on links in its emails; it identifies the recipient.	The person the email was sent to.	Yes.	Marketo
ml_subscriber	MailerLite subscriber ID. MailerLite, on links in its emails.	The person the email was sent to.	Yes.	ClearURLs
ml_subscriber_hash	MailerLite subscriber hash. MailerLite, on links in its emails.	The person the email was sent to.	Yes.	ClearURLs
oly_anon_id	Omeda visitor ID. Omeda, on links in its emails.	The email or campaign the click came from.	Yes.	ClearURLs
oly_enc_id	Omeda subscriber ID. Omeda, on links in its emails.	The person the email was sent to.	Yes.	ClearURLs
vero_id	Vero subscriber ID. Vero, on links in its emails.	The person the email was sent to.	Yes.	ClearURLs
vero_conv	Vero conversion ID. Vero, on links in its emails.	The email or campaign the click came from.	Yes.	ClearURLs
__s	Drip subscriber ID. Drip, on links in its emails.	The person the email was sent to.	Yes.	ClearURLs
wickedid	Wicked Reports ID. Wicked Reports attribution.	The email or campaign the click came from.	Yes.	ClearURLs
Analytics visitor IDs
_ga	Google Analytics visitor ID. Universal Analytics cross-domain links, GA4's predecessor.	Your analytics visitor ID, carried from one of the site's domains to another.	Yes.	ClearURLs
_gl	Google Analytics visitor ID. Google Analytics cross-domain measurement, between a site's own domains.	Your analytics visitor ID, carried from one of the site's domains to another.	Yes.	Google
Share buttons (only on that app's site)
igshid, igsh	Instagram share parameter. Instagram, on links made with its Share button (only on instagram.com).	Not documented by Instagram; it comes with the share, not the page.	Yes.	ClearURLs
si	share parameter. YouTube and Spotify, on links made with their Share buttons (only on youtube.com, youtu.be, spotify.com).	Not documented by YouTube or Spotify; it comes with the share, not the page.	Yes.	ClearURLs
feature	YouTube share source. YouTube (feature=shared and similar) (only on youtube.com, youtu.be).	The share the link came from.	Yes.	ClearURLs
pp	YouTube search tracking. YouTube, on videos opened from search (only on youtube.com, youtu.be).	The share the link came from.	Yes.	ClearURLs
s	X share source. X's Share button (s=20 and similar) (only on x.com, twitter.com).	The share the link came from.	Yes.	ClearURLs
t	X share ID. X's Share button (only on x.com, twitter.com).	The share the link came from.	Yes.	ClearURLs
ref_src	X referral source. X, on links from embedded posts and buttons (only on x.com, twitter.com).	The share the link came from.	Yes.	ClearURLs
ref_url	X referring page. X, on links from embedded posts; it holds the page the post was embedded in (only on x.com, twitter.com).	The share the link came from.	Yes.	ClearURLs
mibextid	Facebook share ID. Facebook's Share button (only on facebook.com).	The share the link came from.	Yes.	ClearURLs
__tn__, __cft__, __xts__	Facebook click tracking. Facebook (only on facebook.com).	The share the link came from.	Yes.	ClearURLs
share_id	Reddit share ID. Reddit's Share button (only on reddit.com).	The share the link came from.	Yes.	ClearURLs
rdt	Reddit tracking ID. Reddit (only on reddit.com).	The share the link came from.	Yes.	ClearURLs
trk	LinkedIn tracking code. LinkedIn (only on linkedin.com).	The share the link came from.	Yes.	ClearURLs
trackingid	LinkedIn tracking ID. LinkedIn (only on linkedin.com).	The share the link came from.	Yes.	ClearURLs
refid	LinkedIn referral ID. LinkedIn (only on linkedin.com).	The share the link came from.	Yes.	ClearURLs
lipi	LinkedIn page-instance ID. LinkedIn (only on linkedin.com).	The share the link came from.	Yes.	ClearURLs
_r, _t, _d, u_code, preview_pb, share_app_name, share_iid, timestamp, user_id	TikTok share tracking. TikTok's Share button (only on tiktok.com).	The share the link came from.	Yes.	ClearURLs
Search and shop pages (only on that site)
ved, ei, sei, sxsrf, sca_esv, sca_upv, gs_*, oq, aqs, sourceid, uact, rlz, iflsig, biw, bih, dpr, ictx, cshid, fbs	Google search tracking. Google Search, on its own result and search pages (only on google.*).	The search or list you clicked from.	Yes.	ClearURLs
cvid, form, sk, sp, sc, qs, qp	Bing search tracking. Bing, on its own search pages (only on bing.com).	The search or list you clicked from.	Yes.	ClearURLs
ref, ref_, pd_rd_, pf_rd_, _encoding, qid, sr, crid, sprefix, content-id, dib, dib_tag, social_share	Amazon click tracking. Amazon, on its own product and search links (only on amazon.*).	The search or list you clicked from.	Yes.	ClearURLs

Frequently asked questions

What is fbclid?

A Facebook click ID. Meta adds fbclid to links clicked in Facebook and Instagram so the site's Meta pixel can match the visit to the click, as Meta's ClickID documentation describes. The page doesn't need it: without it the same page opens.

What is si in a YouTube link?

A parameter YouTube adds to links made with its Share button; Spotify adds one with the same name. Neither documents what it holds, but it belongs to the share, not the video: v= (or the youtu.be path) picks the video and t= the start time, so the link plays the same without si.

What is igsh in an Instagram link?

A parameter Instagram adds to links made with its Share button (older links have igshid). Instagram doesn't document it, so we won't guess what it records; the post or reel is chosen by the path, so the link opens the same without it.

Will the link still work after cleaning?

Yes, with the default list: it only holds parameters that record a click, a share, an email or a search, and the short ones (si, t, ref) only on the site that adds them. Remove every query parameter is different: search pages, video start times and sign-in links need theirs, so open the result once before you share it.

Should I remove UTM parameters from my own links?

No. The utm_ tags are how GA4 tells your newsletter from your Instagram bio, so removing them sends those visits to the wrong channel; turn on Keep campaign tags to strip only the click IDs.

What UTM parameters do