Rebrandly vs SendURL: Free Plans, Analytics, Price

Pick Rebrandly if every link must carry your own domain: its free plan includes one custom domain (a yourbrand.bio address), and SendURL has none. Pick SendURL if you want click detail without paying: 100 links with country, device, browser, OS and referrer on every click, against Rebrandly's 10 links a month with detailed data on 100 clicks. Rebrandly figures are from its pricing page, checked on 15 October 2026.

Disclosure: SendURL is our product. Where Rebrandly is the better fit, we say so.

Key takeaways

• Rebrandly is built around branded domains, with a UTM builder and an API on every plan.
• Its free plan is small: 10 links a month, and detailed engagement data on 100 clicks a month.
• SendURL's free plan holds 100 links and records every click in full, but links live on snu.to only.
• Password protection and link expiry start on Rebrandly Professional ($32 a month, or $22 on annual billing). On SendURL they're on every plan.

At a glance

Where Rebrandly is stronger

Branded domains are the point of Rebrandly. The free plan has one custom domain, a yourbrand.bio address, alongside the Rebrand.ly domain, and Essentials raises that to two. If your audience should see your brand in the link itself, use Rebrandly: every SendURL link is on snu.to, with no custom domains.

Rebrandly's paid plans also go wider. The pricing page lists destination edits from Essentials, password-protected links and link expiration from Professional, conversion tracking and teammates from Professional, and a UTM builder on every plan. SendURL has link expiry, passwords and an API on every plan, and destination editing through the API only. It has no team seats and no conversion tracking, and its UTM builder is a separate free web tool rather than part of the dashboard.

Where SendURL is stronger

The difference is what you see before paying. On Rebrandly Free, detailed engagement data covers 100 clicks a month, with total clicks and country. Device type and time of day start on Essentials; referral source, browser, OS and city on Professional. SendURL records country, device, browser, operating system, referrer and time for every click on the free plan. That's per-click link analytics from the first link.

There's less friction, too. Paste a long URL on the SendURL home page and you get a short link with no account. Sign up later and that guest link is claimed into your dashboard with its clicks.

And the free volume is larger up front: up to 100 links on SendURL against 10 new links a month on Rebrandly Free. Rebrandly's allowance renews monthly, so over a year it adds up to 120 links.

Analytics compared

Pricing compared

As of 15 October 2026:

Rebrandly also sells a separate High Volume plan, a stripped-down plan for bulk links in SMS or app embeds, billed annually by volume from 250,000 links a year. Compare the SendURL Free and Pro plans on the home page.

Which should you choose?

Choose Rebrandly if:

• Your links must use your own domain
• You need destination edits and a UTM builder inside the dashboard, or conversion tracking
• Several people need to work in one account

Choose SendURL if:

• You want to create a link without signing up
• You want device, browser, OS and referrer data on every click without paying
• You need a few hundred links, not thousands, and $5 a month is the budget

More options are compared in free Bitly alternatives and the best URL shorteners.

Checklist before you decide

• Do you need your own domain on the link? If yes, Rebrandly
• How many new links a month? Rebrandly Free stops at 10
• Do you need passwords or expiry without paying? SendURL has both on Free
• Try SendURL on one real link from the home page before you commit